About Us

A LOVE STORY: FENDA was born sailing the seas of West Papua, founded by Roberta & Sam - a Brazilian and a British - a couple of jewelers who breathe the true meaning of 'craftsmanship'.

CRAFTSMANSHIP: Each jewel spends an average of 240 minutes in our own hands, in our studio in Florianópolis, an intuitive and artisanal process that follows the slow philosophy.

LIMITED PRODUCTION: Our stock is made in a sustainable and limited quantity, which results in less waste and prevents unnecessary stock accumulation. The fact that each creation is produced in a limited quantity intensifies the focus on the quality of each product, contributing to efficiency and respect for the planet's resources.

RECYCLED MATERIALS: Our jewels are made of recycled silver, and the wax used in the creation process is recovered and reused until the last particle. We use eco-friendly packaging, including a magnetic box that can be reused as a case for your convenience.

AN INVITATION TO EXPLORE: When wearing FENDA you become an active participant, navigating the winding path of our memories and experiences. Each jewel becomes a vessel, carrying not only our craftsmanship, but also the shared narratives - an invitation to exalt the beauty of imperfection.