A LOVE STORY: Fenda was born sailing the seas of West Papua, founded by Roberta & Sam - Brazilian and British - a couple of Jewellery who breathe the true meaning of 'craftmanship'. From the idealization of a dream to the realization of the brand, it took years to hone their creative and artistic eye in different cultures and countries. The brand became a reality in Sri Lanka and now lives in the bossa and brazilian spirit.

CRAFTSMANSHIP: Each Fenda jewellery spends an average of 240 minutes in our own hands, in our studio, inspired by the lost wax technique practiced by ancient civilizations. No sketches, no canvases, only intuition and a deep connection with art guide our hands. Tradition meets contemporaneity, resulting in unique and exclusive Jewellery made to last a lifetime.

GLOBAL PRESENCE & CURATION: What is born from an intimate process now resonates across the world. Fenda is proudly represented by a select network of stockists around the globe, found in boutiques that are benchmarks in art and contemporary fashion. Our journey is marked by participation in exclusive international trade shows in New York, London, and Paris, reaffirming our place in the "meccas" of global design and being recognized by awards that celebrate the excellence and originality of artisanal jewellery.

RESPECT FOR TIME AND THE EARTH: We believe that creating jewellery meant to last a lifetime is, in itself, an act of resistance against ephemeral consumption.
•⁠  ⁠Noble and Recycled Metals: We use recycled 925 silver and ethically sourced 18k gold whenever possible, minimizing the impact of mining and giving new life to metals that have already circulated the world.
•⁠  ⁠Gemstones with a Story: Our gemstones are individually selected, prioritizing suppliers who guarantee responsible and transparent extraction practices.
•⁠  ⁠Slow Production: Our production is made-to-order or in strictly limited editions, eliminating waste and ensuring that every resource is treated with purpose and reverence.
•⁠  ⁠Circularity: We encourage the reuse of precious metals. Clients can provide their own jewelry to be reimagined into our signature style or unique custom commissions.